to the Optima lineup we are providing consumers with three powerful and fuel-efficient powertrain choices, and continuing Kia's philosophy of offering stylish, value-packed vehicles with outstanding fuel efficiency." "By adding our first-ever hybrid in the U.S. "Kia Motors is aggressively expanding its green car investments and R&D in much the same way we committed ourselves to the quality and design innovations over the last decade that have fueled our dramatic brand transformation," said Michael Sprague, vice president, marketing & communications, KMA. Set to hit showrooms early next year, the Kia Optima Hybrid employs a Kia-developed powertrain that includes several innovations that enable it to provide exceptional hybrid performance and efficiency. will attract those looking for a striking and well-equipped sedan that does not sacrifice style, comfort, performance or value for fuel efficiency. With a stunning design, roomy interior, and an estimated 40 mpg class-leading fuel efficiency, Kia's first-ever hybrid in the U.S. As the latest model in Kia's design-led transformation, the all-new 2011 Kia Optima midsize sedan lineup expanded with Kia Motors America's (KMA) introduction of the all-new Kia Optima Hybrid at the 2010 Los Angeles Auto Show.
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