With a renewed focus on helping users make new friends, instead of keeping in touch with friends from the past, MeetMe found more success than ever. myYearbook continued to roll out new functionality, including an instant messaging client, a real-time stream, and mobile applications, and in 2012 the site was renamed MeetMe. The added perk of social flash games also gave myYearbook a popularity boost. What differentiated myYearbook from other social networking sites was that it specialized in helping users meet new people, rather than taking the Facebook approach of connecting friends who already know each other. Not too shabby for a site founded by high schoolers. myYearbook was born, and would go on to hire over 100 employees, raise $17 million in funding, lay claim to over 20 million members and 1.2 billion monthly page views, and earn $20 million in revenue. In 2005, a 15- and 16-year-old pair of siblings, Catherine and David Cook, got the idea to trade in the traditional paper yearbook for a 21st-century digital version. MeetMe began its ascent from surprisingly humble origins.
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